BOOK BLAST: Book Reviewer Yellow Pages - Christine Pinheiro + $50 GIVEAWAY!

     Book Reviewer Yellow Pages: A Book Marketing Guide for Authors and Publishers  Christine Pinheiro   Book blogging today has grown into a serious business. It is a necessary marketing tool to promote books and the Book Reviewer Yellow Pages—now in its sixth edition—is the definitive guide to this informal network of book reviewers. -Author David Wogahn, President of Sellbox.com This book is designed to make book marketing easier. The Book Reviewer Yellow Pages is a popular book promotion reference guide for authors and publishers. Use this guide to learn about book tours, author etiquette, and how to write a good pitch to grab the interest of a book reviewer. Updated every year, this reference lists hundreds of book reviewers, their contact information, submission guidelines, and genre preferences.  
 

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  Book Reviewer Yellow Pages Foreword by David Wogahn   I wrote my first eBook in 1991. In those days, like today, it wasn’t hard to do if you had something to say and a computer to produce it. But what was hard, was marketing those early eBooks. Even if you advertised the book on a service like CompuServe, Prodigy or AOL, how would you ever find people willing to tell other people about your book?  I “discovered” the Book Reviewer Yellow Pages more than five years ago; April 29, 2011 to be exact (then called The Indie Book Review Yellow Pages). Newspapers and magazines were still employing book reviewers and “book bloggers” were considered an anomaly, given the same respect that big publishers were giving the new-fangled eBook formats like Kindle. Fast forward to today and those same reviewers—if they are still writing reviews—most likely have started a blog (and in fact might even be in this book). An indie author trying to get reviewed by a traditional media outlet is an exercise in futility. It’s also fair to say that eBooks have made the big publishers huge profits and now form a permanent part of their publishing operations.   Book blogging today has grown into a serious business. It is a necessary marketing tool to promote books and Christy Pinheiro-Silva’s Book Reviewer Yellow Pages—now in its sixth edition—is the definitive guide to this informal network of book reviewers. Collectively they rival the promotional power of the large circulation newspapers and magazines. Individually they can help niche books break-out to a wider audience. And that’s what book marketing is all about: helping thousands of small products in scores of categories seek and find their own passionate audience.  How I met Christy is a testament to modern book marketing, itself a lesson for new publishers. As a long-time reader of the pioneering eBook news website Teleread.com, I came across an article saying that her second edition was available for free. Free is still a popular way to connect with readers but in 2011 it was the fastest, sure-fire way to get your name and book noticed. Everyone had Kindles to fill-up and as a book marketer and author, who couldn’t use a free directory? By the time the fourth edition was published in 2013 it had grown to a 778 page tome. Seeing an opportunity for constructive feedback, I took to Amazon reviews to voice my ideas about what makes this guide book so important for my clients, and where I thought it could be improved. I’m happy to say that Christy read that review, contacted me, and took many of those suggestions to heart. Here are the two things you should know about the Book Reviewer Yellow Pages:

• It defines a standard of etiquette. Christy’s 10 rules for author etiquette should be required reading for every author, regardless of whether or not book bloggers are part of your marketing mix. I confess it is so solid that I based a section of my own book, Successful eBook Publishing (Sellbox, 2012) on her advice. The blogosphere would be a better place if every author took her admonitions to heart in all their book promotion interactions.
• It codifies the essential facts about a book blogger, so you don’t have to. Shouldn’t we be able to just “Google” book bloggers and fire off emails to reviewers? Nope. In reality it isn’t that easy. Trying to find the pertinent information so you can approach the reviewer who is right for your book (see point 1) is going to take you hours! There are no standard website designs for review websites, and you will need to visit each one (again, see point 1). Here is where the Book Reviewer Yellow Pages shines. Your small investment will pay big dividends in saving time in finding the relevant reviewers, and their contact information.

But one thing still remains the same, as it did for me in 1991. You simply must get people talking about your book if you are ever going to be a successful author. A book no one talks about is even worse than a book that doesn’t make money. And that’s where this wonderful community of book bloggers comes into play. Let the Book Reviewer Yellow Pages be your Michelin Guide to the Wild West World of book review bloggers. David Wogahn President, Sellbox.com Publisher, PartnerPress.org Author, Successful eBook Publishing  
 

For more information visit: The Book Reviewer Yellow Pages Website * Facebook

       $50 Blast Giveaway   Enter to win an Amazon Gift Card or Paypal Cash Ends 6/1/15 Open only to those who can legally enter, receive and use an Amazon.com Gift Code or Paypal Cash. Winning Entry will be verified prior to prize being awarded. No purchase necessary. You must be 18 or older to enter or have your parent enter for you. The winner will be chosen by rafflecopter and announced here as well as emailed and will have 48 hours to respond or a new winner will be chosen. This giveaway is in no way associated with Facebook, Twitter, Rafflecopter or any other entity unless otherwise specified. The number of eligible entries received determines the odds of winning. Giveaway was organized by Kathy from I Am A Reader and sponsored by readinglight.com.  VOID WHERE PROHIBITED BY LAW.   a Rafflecopter giveaway

We Need To Talk....Snobs In the Bookish Community

You guys, we need to talk....

What about I'm about to talk about it isn't necessarily news. 

Snobs. 

More specifically snobs in the book community. Listen, I get it. I really do. I understand that you have spent the majority of your life getting degree after degree after degree and you've been featured in at least four literary magazines before you were potty-trained and blah blah blah blah....

STOP. 

I do not care how many books you have published. I do not care how many magazines, journals, radio interviews, or TV spots you have done. I don't. Don't get me wrong, those are all great accomplishments and you should be proud of yourself. However, you should not treat people, more specifically people who might read your work, as if you are better than them. If you are an author and you're walking around with your nose up so high in the air that if rained you would drown then you should probably check yo self before you wrickey-wrickety-wreck yo self. 

(I'm sorry, I saw an opening and I had to use it.) 

Since writing and publishing my book I've been perusing a lot of book blogger blogs and author blogs to find people to approach for reviews and for ideas of how to market my blog. I've noticed some authors, usually bigger name authors or authors who at least have a few books under their belt, are not very polite to their readers. In a world where social media makes everyone reachable, this is really a shame. You don't have to become best friends and swap Snapchats with every one of your fans. A simple and POLITE "thank you for reading my book" or "thank you for supporting me" would suffice. Don't be a jerk or just completely ignore people who are reaching out to you. If you didn't have fans reading your books, you would not be selling books. You would just be writing for yourself. 

This goes for book bloggers, too. Don't think I forgot about you! It's great that blog has taken off and has thousands of readers checking your pages every day. That's AWESOME! I hope to have that kind of success with my blog one day. I know it took a lot of hard work to get there but that doesn't mean you should be butt-holes to your readers and/or other bloggers. Be respectful of people who took the time to not only read your blog but to also take the time to comment. Just like authors, if you didn't have readers reading your blog, you'd just be writing posts for yourself to read. 

I get so tired of seeing authors and bloggers treating other people in the industry like they are better than them because they've sold more books, have 58 doctorates in writing, or have a larger fan base. Don't be a douche canoe. 

There are already so many other problems in this world. Instead of treating the very people who support you like they don't matter, show a little appreciation. Even if you're a high-class fancy pants and think that only other high-class fancy pants people should be reading your stories you should still be nice and polite when Delta Dawn from the trailer park in Woodstock, Alabama decides to praise your work. I promise you, as a reader, if I try to approach you about something on your blog or about your book and you are rude to me, I will no longer support your work. I will not bad mouth you or your work but I definitely will not spend any more of my hard earned money supporting your writing. And I'll probably throw your books in the burn pile next to 50 Shades of Grey and Twilight....

I feel like this all boils down to manners. If you are guilty of treating people like this then obviously you have misplaced your manners. It's really simple. When someone compliments you, you say "thank you". When someone insults you, you turn the other cheek and move on about your business. Be the bigger person and do not embarrass yourself by lashing out at someone else. If they simply say they didn't like your work, just thank them for taking their time to at least read your work and for their opinion. Use whatever criticism they gave you and make yourself better instead of taking everything so personally. 

If you can't be nice to people, well then....